In social media, reach is of critical importance. It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads.

So our first event this year will be about Leveraging Social Media in 2012 and a good way to start the year is making sure that you got everything in place, well structured from the beginning.

Social media, and social media marketing has seen an explosion in the last year or two, and the reasons are obvious. Think of all the people you know, and ask yourself how many of those people are not on at least one of the following? Facebook, Myspace, Youtube, Bebo, Stumble, or Digg and that is just to name a tiny few. A massive proportion of people who use the Internet today engage in some form of social media.

Social media is full of potential if used correctly. The secret to success using these hugely popular sites is to concentrate on building a community of like minded people.

YouTube

Question is…should we start be putting some of our marketing efforts in this arena?
Fastest Growing Form of Online Advertising

Google+

Business pages are already available here and the users seem to be more professional than Facebook…
Google+ Hits 100 Million Users

Twitter

The attention span of a consumer is getting shorter and shorter…they only want to give us about 9 seconds or less to catch their attention
Twitter Rolling Out Brand Pages for Some Companies

Linkedin

I would say invest time and effort to grow this social media channel…it seems the most targeted and most efficient…
Linkedin 277% More Effective for Lead Generation than Facebook

We will be looking at the following steps:

STEP 1: Setting Your Goals
STEP 2: How to Set Up Listening Posts
STEP 3: Tools that will help
STEP 4: How to Keep a List of Influencers
STEP 5: Developing Your Social Identity
Step 6: How to create Consistent, Helpful Content
Step 7: How to Measure Results

This event is about you, your business and its success in 2012. There is going to be Q/A - Masterminding - Collaboration to create success.

If this is what you need then join us and let's build our business together. #hashtag for this event and group is #SMLondon2012 - Spread the word.

Please note the fee covers buffet and drinks - Food and drinks are paid in advance so ticket cannot be refunded once place has been booked.

I look forward to meeting you and developing strategies for the New year.

Placida Acheru